Players often try to solve the games communally by pooling clues together in online discussion forums, Websites - some for fake organizations or fake people (like Mr. designers will often leave digital crumbs and puzzles on various He found a creative outlet in alternate reality games, or A.R.G.s, interactive games that use multiple media and game elements to tell a story. A.R.G. Schneider was working in a job he loathed as art director at a small advertising agency in Los Angeles, developing projects for pizza chains and an online poker outfit. Fans also find their music on Vimeo and via Lord Huron’sĭigital “ postcards,” short snippets of song and art the band posts to its Facebook page andĪ trailer for Lord Huron’s “In the Wind.”įour years ago, Mr. Some of the band’s YouTube trailers have received
The effect is a digital scavenger hunt of sorts with multiple entry points to the band’s music beyond Pandora, Spotify and old-fashioned tours and radio. But now I think we can create an even richer experience with new technology available to us.” “I loved looking at the artwork and imagining the people who made the musicĪnd the lives they inhabited. “People are always lamenting the loss of the record sleeve, which I understand,” Mr.
LORD HURON GHOST ON THE SHORE SONG FACTS SERIES
Vocals) as they venture across deserts, mountaintops and tundras re-enacting the adventures of a fake novel series written by an author who does not exist offline. Schneider, his trusty companion, Admiral Blaquefut (drummer Mark Berry), and band members Miguel Briseno (bass, percussion), Tom Renaud (guitar, vocals) and Karl Kerfoot (guitar, Lord Huron songs have accompanying video “trailers” on YouTube, each featuring the band’s
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